Recent Books

Download Ebook Principles of Economics 9e by Mankiw


Principles of Economics
9th Edition
Author(s) : N. Gregory Mankiw
Copyright © 2021
Publisher : Cengage Learning, Inc.
File Format / Size : PDF/ 28.08 MB



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Download Ebook Global Marketing 8e by Keegan, Green (Global Edition)


Global Marketing
7th Edition (Global Edition)
Author(s) : Warren J. Keegan - Mark C. Green
©2015
Publisher : Pearson Education
PDF 44.87 MB

Table of Content:
Part I. Introduction
Chapter 1. Introduction to Global Marketing

Part II. The Global Marketing Environment
Chapter 2. The Global Economic Environment
Chapter 3. The Global Trade Environment
Chapter 4. Social and Cultural Environments
Chapter 5. The Political, Legal, and Regulatory Environments

Part III. Approaching Global Markets
Chapter 6. Global Information Systems and Market Research
Chapter 7. Segmentation, Targeting, and Positioning
Chapter 8. Importing, Exporting, and Sourcing
Chapter 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances

Part IV. The Global Marketing Mix
Chapter 10. Brand and Product Decisions in Global Marketing
Chapter 11. Pricing Decisions
Chapter 12. Global Marketing Channels and Physical Distribution
Chapter 13. Global Marketing Communications Decisions I: Advertising and Public Relations
Chapter 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Chapter 15. Global Marketing and the Digital Revolution

Part V. Strategy and Leadership in the Twenty-First Century Chapter 16. Strategic Elements of Competitive Advantage
Chapter 17. Leadership, Organization, and Corporate Social Responsibility



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Download Ebook Exploring Management 4e by Schermerhorn


Exploring Management
4th Edition
Author(s) : John R. Schermerhorn
Copyright © 2014
Publisher : John Wiley & Sons
File Format / Size : PDF / 47.24 MB



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Download Ebook Project Management 5e by Pinto (Global Edition)


Project Management: Achieving Competitive Advantage
5th Edition (Global Edition)
Author(s) : Jeffrey K. Pinto
Copyright © 2020
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
File Format / Size : PDF/ 25.13 MB



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Download Ebook Accounting Information Systems 11e by Gelinas, Dull, Wheeler, Hill


Accounting Information Systems
11th Edition
Author(s) : Ulric J. Gelinas, Jr., Richard B. Dull, Patrick R. Wheeler, and Mary Callahan Hill
Copyright © 2018
Publisher : Cengage Learning
File Format / Size : PDF/ 21.21 MB



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Ebook Principles of Microeconomics 7e by Frank, Bernanke, Antonovich, Heffetz


Principles of Microeconomics
7th Editionby Robert Frank and Ben Bernanke and Kate Antonovics and Ori Heffetz
Copyright © 2019 
McGraw-Hill Education
PDF 21.24 MB

Principles of Microeconomics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated throughout the text.

Table of Content:
Part 1: Introduction
Chapter 1: Thinking Like an Economist
Chapter 2: Comparative Advantage
Chapter 3: Supply and Demand

Part 2: Competition and the Invisible Hand
Chapter 4: Elasticity
Chapter 5: Demand
Chapter 6:  Perfectly Competitive Supply
Chapter 7: Efficiency, Exchange, and the Invisible Hand in Action

Part 3: Market Imperfections
Chapter 8: Monopoly, Oligopoly, and Monopolistic Competition
Chapter 9: Games and Strategic Behavior
Chapter 10: An Introduction to Behavioral Economics
Chapter 11: Externalities, Property Rights, and the Environment
Chapter 12: The Economics of Information

Part 4: Economics of Public Policy
Chapter 13: Labor Markets, Poverty, and Income Distribution
Chapter 14: Public Goods and Tax Policy

Part 5: International Trade
Chapter 15: International Trade and Trade Policy



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Download Ebook Human Communication 13e by DeVito (Global Edition)


Human Communication
13th Edition (Global Edition)
Author(s) : Joseph A. DeVito
Copyright © 2015
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
File Format / Size : PDF/ 25.10 MB



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Download Ebook Management 9e by Williams


MGMT: Principles of Management
9th Edition
Author(s) : Chuck Williams
Copyright © 2017
Publisher : Cengage Learning
File Format / Size : PDF / 56.95 MB



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Ebook Concepts in Strategic Management and Business Policy by Wheelen, Hunger, Hoffman, Bamford


Concepts in Strategic Management and Business Policy: Globalization, Innovation, and Sustainability
14th Edition
Author(s) : Thomas L. Wheelen • J. David Hunger • Alan N. Hoffman • Charles E. Bamford
Copyright © 2015
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
File Format / Size : PDF/ 7.43 MB



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Download Ebook Personal Finance 13e by Garman Forgue


Personal Finance
13th Edition
Author(s) : E. Thomas Garman - Raymond E. Forgue
Copyright © 2018
Publisher : Cengage Learning
File Format / Size : PDF / 44.66 MB



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Download Ebook Fundamentals of Management 8e by Griffin


Fundamentals of Management
8th Edition
Author(s) : Ricky W. Griffin
Copyright © 2016
Publisher : Cengage Learning
File Format / Size : PDF / 10.59 MB



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Download Ebook Management 11e by Griffin


Management
11th Edition
Author(s) : Ricky W. Griffin
Copyright © 2013
Publisher : South-Western, Cengage Learning
File Format / Size : PDF / 59.51 MB



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