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Download Ebook Principles of Economics 9e by Mankiw

Principles of Economics

9th Edition

Author(s) : N. Gregory Mankiw

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Global Marketing
7th Edition (Global Edition)

Author(s) : Warren J. Keegan - Mark C. Green
©2015

Publisher : Pearson Education
PDF 44.87 MB

Table of Content:

Part I. Introduction
Chapter 1. Introduction to Global Marketing

Part II. The Global Marketing Environment
Chapter 2. The Global Economic Environment
Chapter 3. The Global Trade Environment
Chapter 4. Social and Cultural Environments
Chapter 5. The Political, Legal, and Regulatory Environments

Part III. Approaching Global Markets
Chapter 6. Global Information Systems and Market Research
Chapter 7. Segmentation, Targeting, and Positioning
Chapter 8. Importing, Exporting, and Sourcing
Chapter 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances

Part IV. The Global Marketing Mix
Chapter 10. Brand and Product Decisions in Global Marketing
Chapter 11. Pricing Decisions
Chapter 12. Global Marketing Channels and Physical Distribution
Chapter 13. Global Marketing Communications Decisions I: Advertising and Public Relations
Chapter 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Chapter 15. Global Marketing and the Digital Revolution

Part V. Strategy and Leadership in the Twenty-First Century Chapter 16. Strategic Elements of Competitive Advantage
Chapter 17. Leadership, Organization, and Corporate Social Responsibility

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Exploring Management

4th Edition

Author(s) : John R. Schermerhorn

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Project Management: Achieving Competitive Advantage

5th Edition (Global Edition)

Author(s) : Jeffrey K. Pinto

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Accounting Information Systems

11th Edition

Author(s) : Ulric J. Gelinas, Jr., Richard B. Dull, Patrick R. Wheeler, and Mary Callahan Hill

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Principles of Microeconomics
7th Editionby Robert Frank and Ben Bernanke and Kate Antonovics and Ori Heffetz
Copyright © 2019

McGraw-Hill Education

PDF 21.24 MB

Principles of Microeconomics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated throughout the text.

Table of Content:

Part 1: Introduction
Chapter 1: Thinking Like an Economist
Chapter 2: Comparative Advantage
Chapter 3: Supply and Demand

Part 2: Competition and the Invisible Hand
Chapter 4: Elasticity
Chapter 5: Demand
Chapter 6: Perfectly Competitive Supply
Chapter 7: Efficiency, Exchange, and the Invisible Hand in Action

Part 3: Market Imperfections
Chapter 8: Monopoly, Oligopoly, and Monopolistic Competition
Chapter 9: Games and Strategic Behavior
Chapter 10: An Introduction to Behavioral Economics
Chapter 11: Externalities, Property Rights, and the Environment
Chapter 12: The Economics of Information

Part 4: Economics of Public Policy
Chapter 13: Labor Markets, Poverty, and Income Distribution
Chapter 14: Public Goods and Tax Policy

Part 5: International Trade
Chapter 15: International Trade and Trade Policy

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